Study: How women use blogs and social networking…
A recent study Women in Social Media from BlogHer, iVillage and Compass Partners, shows that the motivation of women using blogs and social networking differs. Blogs for women follow the purpose to...
View ArticleMonetizing Social Media: Social Medians have to set a trend…
Having worked twelve years monetizing media platforms (offline and online) I follow with great interest the latest talk and buzz on monetizing the social media economy. The time has come to make a...
View ArticleNews Update – Best of the Day
Finding interesting reviews of B2B social media integration is difficult. One of the best I read lately was the Autodesk (a CAD software company) example which Kipp Bodnar nicely explains. The...
View Article2010: Online ROI – eine Herausforderung für Unternehmen
Die Lösung auf die folgende Frage ist komplex: Wie sollen Unternehmen zukünftig Online ROI messen? In Zeiten der Display-, Affiliate- und Search-Werbung wurde Erfolgmessung sehr einfach gehalten. Page...
View ArticlePaid Advertising 2010: What changes for marketers?
Seeing 2010 from a paid advertising perspective, we might argue that business will only change slightly for marketers. Paid advertising won’t die this year, right? Now, eMarketer published a statement...
View Article2010: Online ROI – a challenge for companies
The solution to the following question is complex: How should companies measure online ROI in future? In times of display, affiliate and search advertising the measure of success has been kept very...
View ArticleIs e-meeting a trend or the future?
While some signs suggest the economy is stabilizing and the global recession might find an ending, the majority of business travel managers will be looking for alternatives to travel that can be...
View ArticleSharing study: Men or Women the best brand advocates?
Women are from Venus, men from Mars. And John Gray’s famous book title, can be applied to the different Social Web usage as well as the genders are also different in terms of sharing information on...
View ArticleEdelman Trust Barometer 2013: Facing a leadership issue.
Year after year, Edelman is publishing their Edelman Trust Barometer. The 2013 version just came out and it is offering some helpful findings, pictures and illustrations how C-level managers,...
View ArticleStudy: “Online Privacy is Dead”, do Millennials really not care…?
The main concern with new inventions on the web is alway privacy for most users. However, a new study finds that Millenials are less concerned about their privacy as elder people might be. The survey...
View ArticleThe value of (online) influencers: An attempt to define an undefined digital...
They blog from the first row at catwalks. They share cool design gadgets on Instagram. They strike a pose with a selfie in front of 5-star hotels on Pinterest. And, they record „Let’s plays“ for...
View ArticleStudy: How women use blogs and social networking…
A recent study Women in Social Media from BlogHer, iVillage and Compass Partners, shows that the motivation of women using blogs and social networking differs. Blogs for women follow the purpose to...
View ArticleAdobe Studie: Social Sharing ist Konvertierungstrend 2012
Nutzer teilen. Sie teilen Inhalte. Sie teilen Meinungen, oder aber auch Testberichte. Und Nutzer teilen über Button und vertrauen aufgrund von Button Seiten und vor allem den Nutzern. Was haben wir...
View ArticleTools 2014: Technologie-Auswahl bleibt eine Herausforderung für Unternehmen
Creidts: © itestro – Fotolia.com Über zwei Tage lang stellten 69 Aussteller auf der Tools in Berlin ihre technologischen Lösungen vor. Manchmal fragte man sich, wer da so alles bei den Besucherständen...
View Article5 Gründe, warum guter Content sich nicht viral verbreitet
Viele Marketing- und PR Manager engagieren zahlreiche Agenturen oder spezielle Viral-Agenturen, um endlich das Viralgeheimnis zu knacken. Dennoch verteilt sich ihr Content nicht viral. Fehlanzeige....
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